Getting out the Mental Box - Client

Hand Held Products get Creative

business creativity training workshop There was a lot of laughter at the "Getting out the Mental Box" workshop held recently for Hand Held Products, a global leader in design and manufacture of image based data collection solutions.

Esther O'Sullivan, OEM Business Manager, organised the event and M1Creativity travelled to Eindhoven, Holland to facilitate the EMEA marketing team who spent a lively day practising different ways and practical techniques to get out their mental boxes.

The forthcoming launch of their new GPS enabled mobile computer was the perfect topic on which to unleash the power of the Mexican BrainWave generating masses of ideas in minutes.

M1 Creativity's workshop exposed our Marketing department to the ideas of 'Business Heads' and 'Creativity Heads.' We needed to learn to get our thinking out the box more often and M1 Creativity's combination of theory followed by practical exercises and techniques was especially well-received. Furthermore, in addition to taking away useful techniques to use going forward, everyone had a great time doing the workshop!

Esther O'Sullivan, OEM Business Manager