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Creativity? "The successful exploitation of
new ideas, whether it results in new products and services or new business processes,
can give companies the competitive edge they are seeking. This is critical if they are
to survive the challenges and seize the opportunities that today’s global market
presents" |
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Creativity is the poor relation of Innovation in business speak. You will hear the word 'innovation' mentioned much more than 'creativity' in the business environment. Creativity is a soft skill, whereas Innovation involves more tangible activities like 'project management'. But, unfortunately for businss if they are not creative they will become extinct. There will be nothing to implement. Creativity has been a major driving force of societies throughout history and in the era of globalisation, it has been linked to the international competitiveness of businesses with its twin 'Innovation'. If an economy wants sustainable economic development it can only do this by creating and innovating new products, processes, and services. Here is the enigma. Creativity and Innovation comes very high on the business agenda and in a recent survey, 56% of companies said that the single most important source of ideas for innovation is from within the company.* But the effort put in to nurture staff creativity is not enough. Compared to the time invested in education and training in tanglible skills, business creativity training comes way down the list. This Introduction to Creativity starts the ball rolling by dipping a toe into this elusive skill to give you a baseline from which you can improve your natural creativity
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