Protecting Creative Capital, enhancing Climate for Creativity
Use it or lose it - as in, using your brain power, doesn't just apply to the individual, it also applies to the organisation. Providing Creativity Training will help to improve innate creativity in your workforce, but it is only a short-term solution and its effects will dimish over time. You need to add a constant drip feed of creativity stimulation to ensure you preserve the organisations' Creative Capital. Are management willing to let this happen? Pay attention to the Climate for Innovation in your organisation or you will fail. In the most left-brained businesses it will be difficult to implement one of its key dimensions - playfulness and humour because we are told play and work don't mix. It's time to break asumptions.
Do you have a gap in your creativity-innovation process?
Learn how the Intranet was used to stimulate organisational creativity.
What you need to aim for in the ideal Climate for Innovation?